Land Rover (SOCIAL MEDIA)

The iconic luxury brand wanted to break the mold and reach a younger audience. Working with the Undercurrent and All Day Every Day agencies, I was the key strategist, copywriter and producer for the launch of the brand's Tumblr with an ambitious concept called The Journey. Traveling to five different cities with five different high-profile photographers, we captured a slew of Land Rovers on the road and off from New York to Los Angeles, garnering more than 250 photos in the final edit, including several that trended on Tumblr. 

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