Land Rover (COPYWRITER, STRATEGIST, PRODUCER)

The iconic luxury brand wanted to break the mold and reach a younger audience. Working with the Undercurrent and All Day Every Day agencies, I was the key strategist, copywriter and producer for the launch of the brand's Tumblr with an ambitious concept called The Journey. Traveling to five different cities with five different high-profile photographers, we captured a slew of Land Rovers on the road and off from New York to Los Angeles, garnering more than 250 photos in the final edit, including several that trended on Tumblr. 

PHOTOGRAPHY

ADAM GOLDBERG

ADAM GOLDBERG

CHRIS MCPHERSON

CHRIS MCPHERSON

JAYMS RAMIREZ

ZACH ARIAS

FRANCES TULK-HART

FRANCES TULK-HART