SONORAN MTB TOURS (COPYWRITER, STRATEGIST, PRODUCER)
The first mountain bike tour company on Arizona's Black Canyon Trail was ready to expand its business and tackle new competition from bigger tour companies. I provided web, mobile, social and marketing strategy, copywriting and built a site on the Squarespace platform to kick Sonoran's presence into high gear and focus this small business's effort on platforms that are easy to maintain and engage with remotely from the trails.