TAILS UP! MOBILE GAME (COPYWRITER, STRATEGIST, PRODUCER)
The Association of Zoos & Aquariums (AZA) is the nonprofit group that accredits the largest zoos and aquariums in the United States to support conservation and education. AZA was looking for a fun way to share their conservation message with children and parents alike. After a rigorous strategy session at their office in Washington, DC, we decided to create a whimsical, cheeky mobile game called Tails Up! in which players try to guess the name of animals based on a pictures of their butts (I said it was cheeky!). Working with the Little House agency, I co-lead the strategy, lead production and provided copywriting for the app and associated website.