Wines of Garnacha (SOCIAL MEDIA)

Working with the Little Arrows agency, I helped pitch and win a retainer with Wines of Garnacha, the trade group that represents the most widely grown wine grape in the world - garnacha (often known by its French name grenache). As the client lead, I concepted and developed a monthly calendar of social media content to bring a fresh, playful perspective to the brand, and created periodic contest/promotions to engage fans.